DID YOU KNOW?
Your Story Ain’t Just Powerful
It’s the Product.
Learn how to solve real problems, scale your impact, and build a business that starts with your story.
“Sell The Story” is a step-by-step course for Black entrepreneurs ready to turn their lived experience into a legacy.
Learn how to solve real problems, scale your impact, and build a business that starts with your story.
“Sell The Story” is a step-by-step course for Black entrepreneurs ready to turn their lived experience into a legacy.
🖐🏾 Not ready to enroll?
Pulled directly from the “Sell The Story” course—this lesson will help
you apply the method to your brand or business right now.
WHY THIS MATTERS
Where some see problems—we see opportunities.
Your story holds solutions. Not just for you—but for your people, your community, and your industry. This course helps you uncover them, own them, and offer them with clarity and confidence.
THIS IS FOR YOU IF YOU’VE EVER SAID…
“I know I have something to offer—I just don’t know how to say it.”
“I see gaps in my industry, and I want to do it differently.”
“I’ve overcome a lot, and I know that has value.”
You don’t need another motivational talk. You need a method.
Today Just $2500
(Payment Options Available)
🖐🏾 Not ready to enroll?
Pulled directly from the “Sell The Story” course—this lesson will help you
apply the method to your brand or business right now.
"Best purchase ever!"
"This is amazing. I would love to sit in on a lesson in one of your classes." - Anyea D.
HERE IS AN OUTLINE OF
WHAT YOU'LL LEARN
🔍 1. Find Opportunities
Learn how to turn personal problems into scalable solutions. Where others see barriers, you’ll see blueprints.
Solve your own problem first
Apply it to your community
Scale it for impact
No contracts - cancel anytime
💡 2. Create Solutions
Go beyond copying trends—create your own lane.
Apply innovation to your problem-solving
Put your unique touch on the solution
Stand out in your industry by doing it differently
No contracts - cancel anytime
🌍 3. Cast the Vision
Build an ecosystem—not just an offer.
Expose, educate, and equip your customer
Turn casual customers into invested clients
Lay the foundation for something bigger than a product
No contracts - cancel anytime
🔥 4. Sell The Story
Make your message magnetic—and move people into action.
Find your ideal customer
Fascinate & fasten them to your mission
Free them by solving a real need
No contracts - cancel anytime
🌍 3. Cast the Vision
Build an ecosystem—not just an offer.
Expose, educate, and equip your customer
Turn casual customers into invested clients
Lay the foundation for something bigger than a product
No contracts - cancel anytime
🔥 4. Sell The Story
Make your message magnetic—and move people into action.
Find your ideal customer
Fascinate & fasten them to your mission
Free them by solving a real need
No contracts - cancel anytime
COURSE INCLUDES
12 On-Demand Video Lessons (Actionable & digestible)
Real Community Interaction
(Learn & grow with other purpose-driven entrepreneurs)
READY TO GIVE US A TRY?
Get Started for Free Today!
Learn how to turn personal problems into scalable solutions.
Where others see barriers, you’ll see blueprints.
Solve your own problem first
Apply it to your community
Scale it for impact
READY TO GIVE US A TRY?
Get Started for Free Today!
Learn how to turn personal problems into scalable solutions.
Where others see barriers, you’ll see blueprints.
Solve your own problem first
Apply it to your community
Scale it for impact
READY TO GIVE US A TRY?
Get Started for Free Today!
Learn how to turn personal problems into scalable solutions.
Where others see barriers, you’ll see blueprints.
Solve your own problem first
Apply it to your community
Scale it for impact
READY TO GIVE US A TRY?
Get Started for Free Today!
Learn how to turn personal problems into scalable solutions.
Where others see barriers, you’ll see blueprints.
Solve your own problem first
Apply it to your community
Scale it for impact
📦 Course Includes:
12 On-Demand Video Lessons (Actionable & digestible)
Real Community Interaction
(Learn & grow with other purpose-driven entrepreneurs)
DID YOU KNOW?
All of this for just $2,500.
(Payment Options Available)
Learn how to solve real problems, scale your impact, and build a business that starts with your story. “Sell The Story” is a step-by-step course for Black entrepreneurs ready to turn their lived experience into a legacy.
🖐🏾 Not ready to enroll?
Pulled directly from the “Sell The Story” course—this lesson will help
you apply the method to your brand or business right now.
TESTIMONIALS
WHAT OTHERS ARE SAYING
"So young but so wise. "
“You are excellent! Oh my goodness. So many people need to know this.”
- Rejeana P.
"Love this!"
"When you’re doing the work, a lot of times, you don’t need to go telling people all the things you’ve done / are doing. Your impact speaks for itself through the people you’ve touched." - Mariah O.
"Can’t believe I’m saying this…"
"I wish I could be a Butler student right now so I could sit in on your class." - Taylor F.
"My life changed forever"
"Selling your story starts with finding your customer. You need to have a solution to your method—and it won’t make sense if you’re copying someone else’s." - Joi-Lyn T.
MEET murdock
Business Coach. Attorney. Professor. Storyteller. Community Builder.
Murdock built his business—and helped others build theirs—by leading with truth. His frameworks center Black entrepreneurs and creatives who want more than a logo or a product… they want liberation through entrepreneurship.
This course is a blueprint for anyone ready to stop playing small and start solving real problems with their story.
Solve real problems and resonate with your audience.
Helping you lead with truth, not trends.
A blueprint for creators ready to monetize their message
“Your story isn’t just inspiration—it’s a system. Let’s sell it.”
STILL NOT SURE?
FREQUENTLY ASKED QUESTIONS
We Get It. Here’s What Folks Usually Ask.
Question 1: Do I need to be a speaker or influencer for this to work?
Nope. You just need a story and a willingness to work the framework.
Question 2: Is this beginner-friendly?
Yes. Whether you're new to entrepreneurship or trying to reposition your brand, the course meets you where you are.
Question 3: What if I’m not ready to buy?
No problem.
You can download a free lesson from the course—delivered as a focused, actionable eBook—so you can start applying this method immediately inside your brand or business.
It’s a preview, not a pitch. And it’ll show you what this system is really about.
🖐🏾 Not ready to enroll?
no better time than now!
Your People Are Waiting on What You’ve Lived.
You’ve already done the hard part—now
let’s build the system around it.
Today Just $2500
(Payment Options Available)
This course will help you monetize your story, lead with purpose, and build a brand that
feels like home for you and the people you’re here to serve.
💻 Instant access to
full course + community
🖐🏾 Not ready to enroll?
Pulled directly from the “Sell The Story” course—this lesson will help
you apply the method to your brand or business right now.